Creating a Company Wikipedia Page
One of the driving forces behind Wikipedia’s endless wealth of information is its community of writers and editors all around the web. Because of Wikipedia’s notoriety and traffic, you might wonder, “How can I get my brand in on this action?” or even ask yourself, “Can I make a page for my business on Wikipedia?”
Wikipedia is one of the best third-party sources for ranking on page one of Google. We’ll dive into the ins and outs of page creation, some of the best business pages, and the guidelines and legalities related to publishing Wikipedia business pages that you’ll need to know this year and beyond.
Can You Create a Wikipedia Page for Your Business?
While you can create a page for Wikipedia with the right administrative privileges, you should always be cautious of Wikipedia guidelines and remain objective when adding information. Importantly, avoid advertorial content at all costs.
Benefits of Having a Wikipedia Page
Wikipedia was built as a community-driven, objective, non-biased encyclopedia. Because of its mission, over-promotional content and biased content can go against its guidelines or even be removed. It is somewhat discouraged to create or edit pages for a business you own or are paid by, as this can make it difficult to keep your listing objective and non-promotional.
- Brand Credibility and Authenticity Having a presence on Wikipedia can enhance your brand’s credibility and authenticity. Wikipedia is a trusted platform used by millions of people as a primary source of information. A well-written and properly sourced page can demonstrate to potential customers, partners, and investors that your business is legitimate and established.
- Increased Online Visibility and Search Engine Rankings Wikipedia pages often rank high in search engine results pages (SERPs). Having a Wikipedia page can increase your business’s online visibility, making it easier for potential customers to find and discover your brand. This can improve organic search rankings, drive traffic to your website, and ultimately lead to more conversions and business opportunities.
- Access to a Global Audience Wikipedia is available in multiple languages and accessed by people from all over the world. By having a Wikipedia page, you can reach a vast global audience, including potential customers, partners, and investors who may not be familiar with your brand. This can help expand your reach and open up new business opportunities in various markets.